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Connect with the Finest Resort in Mexico
We understand that planning an event can be both exciting and overwhelming, which is why our dedicated team is here to help. Whether you have a simple question or need in-depth guidance, we're just a phone call or email away. Our knowledgeable staff is committed to providing personalized assistance, ensuring that your event at one of our stunning Mexico resorts exceeds your expectations.
Team Members Backgrounds
David Berzofsky
Velas Resorts
Senior Regional Sales Director
Southeast US
dberzofsky@velasresorts.com
Cynthia Kunz
Velas Resorts
Senior Global Sales Director West US
Ohio & Canada
ckunz@velasresorts.com
Team Members Backgrounds
Cynthia brings the expertise, creativity, and vision to lead the first U.S.-based Velas Resorts Meetings & Incentives Headquarters in Orange County, California. Together with her talented sales team, she is dedicated to delivering exceptional meeting and event solutions that achieve business objectives while creating memorable experiences. Focused on innovation, service, and client satisfaction, Cynthia ensures every program reflects the unmatched hospitality and elevated standards that define the Velas Resorts brand.
Claudine has been a valued member of the Velas Resorts family since 2010. As Sales Associate Director and Regulatory Affairs leader within the Meetings & Incentives division, she expertly guides clients through negotiations and contract processes with professionalism and precision. Her strategic approach focuses on building mutually beneficial agreements while ensuring seamless collaboration, regulatory compliance, and exceptional service that reflect the high standards of the Velas Resorts brand.
Melissa Arreola
Velas Resorts
Senior Regional Sales Director - Northeast US
marreola@velasresorts.com
Melissa Arreola is a hospitality professional with more than 15 years of experience and has been part of Velas Resorts since 2014. Known for her relationship-driven approach, she excels at creating meaningful client experiences and building long-term partnerships. Melissa has successfully supported high-profile Meetings & Incentives programs, guiding complex decisions with clarity, confidence, and collaboration. Her expertise in contracting and group negotiations allows her to develop strategic solutions that balance client goals with business success.
With more than 25 years of experience in luxury hospitality, catering, operations, and travel technology, Barb brings a strong client-focused approach and a proven ability to build lasting relationships. Throughout her career, she has held leadership roles with renowned brands including Rosewood, Starwood Hotels & Resorts, The Ritz-Carlton, and Sabre Hospitality. Based in Dallas, Texas, Barb is passionate about delivering exceptional service while also mentoring and inspiring the next generation of hospitality professionals.
David Berzofsky
Velas Resorts
Senior Regional Sales Director - Southeast US
dberzofsky@velasresorts.com
David Berzofsky is a distinguished hospitality executive with more than 30 years of experience in the global luxury sector. Recognized for his strategic insight and client-focused approach, he built a successful career with leading luxury hospitality brands, earning the prestigious Golden Circle Award for 11 consecutive years. David is passionate about creating high-value partnerships and delivering results-driven solutions that elevate the luxury all-inclusive experience through exceptional service, innovation, and meaningful client relationships.
Eloisa brings more than 12 years of experience in sales and customer service, beginning her career in the Tour & Travel sector before successfully transitioning into the MICE industry. Since joining the Meetings & Incentives division at Velas Resorts in 2013, she has been recognized for delivering exceptional service, building strong client relationships, and creating innovative solutions that elevate guest experiences while supporting business growth and long-term success.
With more than 8 years of experience in the hospitality industry, Aldair joined Velas Resorts in 2020 with a commitment to exceeding client expectations. Collaborating closely with the U.S. sales team, he specializes in creating personalized and memorable experiences tailored to each client's needs. Known for his attention to detail and service-driven approach, Aldair is dedicated to maintaining the exceptional quality, professionalism, and hospitality standards that define the Velas Resorts experience.
Maradeli joined Velas Resorts in 2019 and brings more than 11 years of experience in the hospitality industry. With a strong professional background and client-focused approach, she is dedicated to delivering exceptional service, timely communication, and personalized support. Known for her reliability and attention to detail, Maradeli works closely with clients to ensure every program is flawlessly executed and achieves the highest standards of quality and success.
With more than 10 years of experience in customer service, Hared is passionate about creating exceptional hospitality experiences through personalized attention, professionalism, and genuine care. Since joining Velas Resorts six years ago in the Member Services & Reservations team, he has continued to grow within the luxury hospitality industry. Known for his warm approach and dedication to excellence, Hared is committed to ensuring every guest experience feels seamless, memorable, and truly special.
With more than four years of experience in hospitality, Paola combines attention to detail, analytical thinking, and a passion for creating memorable experiences. Her career began in gastronomy and event coordination, where she discovered her love for service and building meaningful connections. Since joining Velas Resorts in 2023, she has continued to grow professionally within the Cluster team, embracing new challenges and contributing to the elevated standards and exceptional experiences that define luxury hospitality.
Daniela specializes in transforming guest needs into successful outcomes through a hospitality approach rooted in discipline, attention to detail, and the proactive identification of sales opportunities that enhance the guest journey. She strongly believes that attentive support and professional rigor are key to driving client retention and long-term brand growth. Passionate about achieving ambitious goals, Daniela is committed to delivering results while maintaining the personalized, high-quality service that defines world-class hospitality.
Salvador is a hospitality professional with a background in Marketing Communications, Public Relations, and B2B Sales Support. His cross-functional experience allows him to combine strategic communication with a detail-oriented sales approach to support seamless Meetings & Incentives programs. With a strong understanding of the luxury guest journey and multicultural client relations, Salvador is dedicated to delivering thoughtful, high-touch service aligned with the elevated standards of Velas Resorts.
Nikté joined Velas Resorts in 2026 after beginning her journey as an intern within the Meetings Marketing team, where she quickly stood out for her positive attitude, responsibility, and strong ability to learn and adapt. Her dedication and daily commitment demonstrated the skills and professionalism needed to grow within the organization. Today, Nikté brings enthusiasm, attention to detail, and a client-focused approach to creating seamless experiences and supporting successful business relationships.
Maria Montealegre
Velas Resorts
Senior Manager, Corporate Sales Contracts
mmontealegre@velasresorts.com
Maria joined the Corporate Contracting Department at Velas Resorts in 2018 and brings valuable experience in customer service and client relations. Known for her professionalism and attention to detail, she plays an important role in managing the contracting process with efficiency and care. Maria is dedicated to creating a seamless and personalized experience for every client, always striving to ensure satisfaction while upholding the exceptional service standards of Velas Resorts.
With a strong focus on customer satisfaction and problem-solving, Ricardo has built a successful career across hotel operations and group sales at Velas Resorts. Throughout his journey, he has consistently demonstrated exceptional attention to detail, professionalism, and a client-oriented approach. Ricardo specializes in developing accurate proposals, coordinating impactful site visits, and maintaining seamless follow-up, ensuring every client experience is efficient, personalized, and aligned with the high standards of Velas Resorts.
Mariely began her career with Velas Resorts in 2016 in the travel agency department, where her dedication and outstanding performance quickly distinguished her. She later advanced to the Groups & Weddings Reservations team at the corporate office, strengthening her expertise in client service and operations. Today, as part of the contracts department, Mariely brings extensive experience, professionalism, and attention to detail to ensure seamless processes and exceptional support for every client experience.
Alejandra is a highly skilled hospitality professional with a strong background in lead management and customer relations. With extensive experience in group sales, she has consistently demonstrated exceptional talent in generating business opportunities, coordinating proposals, and building lasting client relationships. Known for her proactive approach and dedication to excellence, Alejandra plays a key role in driving growth, delivering personalized service, and ensuring every client experience reflects the high standards of Velas Resorts.
Kiara has been a valued member of the Velas Resorts team for the past three years. She began her career within the Meetings department as a Sales Proposal Coordinator, where she quickly stood out for her dedication, professionalism, and strong attention to detail. Driven by a passion for growth and new challenges, Kiara transitioned into the contracts area, where she continues to expand her expertise while contributing to the ongoing success and excellence of the organization.
Norma joined the Velas Resorts family in 2011, beginning her career in the Central Reservations and Marketing departments. Over the years, she has built extensive experience within the hospitality industry, developing a strong client-focused and service-driven approach. Since joining the International Groups Sales team in 2022, Norma has played a key role in supporting Meetings & Incentives clients, ensuring a seamless, professional, and enjoyable experience throughout every stage of the sales process.
Mauricio blends strategic vision with creative innovation to elevate Velas Resorts' global presence in the luxury MICE industry. Passionate about storytelling and brand positioning, he develops impactful marketing initiatives that strengthen relationships, enhance brand perception, and showcase the exceptional standards that define the Velas Resorts experience. Through every project, Mauricio focuses on creating meaningful connections, driving engagement, and positioning the brand as a leader in luxury hospitality and Meetings & Incentives.
Adán Basurto
Based in Grand Velas Los Cabos
Director of Groups and Conventions
abasurto@velasresorts.com
My career in the hospitality industry begins in 2007 in Cancun, Mexico at Palace Resorts brand. With more than 10 years of group & conventions experience. Incentives groups, conventions, concerts organization, government events, and NGO international congresses such as COP 16 & UNISDIR 2017. Leading two resort openings: The Grand at Moon Palace in Cancun, and Le Blanc Resort at Los Cabos. Customizing the service to each program, with a high level of commitment and professionalism.
Alejandra Gómez
Based in Grand Velas Los Cabos
Groups and Conventions Auditor
cristhian.gomez@velasresorts.com
With 11 years of tenure in Velas Resorts— has developed different skills in the Reservations and Accounting departments. Since 2020, she has been in charge of Group Audit for resorts Grand Velas Riviera Nayarit, Casa Velas, and Velas Vallarta.
Diana Rodríguez
Based in Grand Velas Riviera Maya
Director of Groups and Conventions
drodrigueze@velasresorts.com
Degree in Foreign Language with several years of working experience in Hotels: Concierge, Groups and Conventions, Sales and management of tourism services for Incentive Groups in Cancun and Riviera Maya. With a professional attitude of customer service, proactive, dynamic, enthusiastic team work and available to travel if required.
Ivonne Galeana
Based in Grand Velas Riviera Maya
Groups and Conventions Auditor
ivonne.galeana@velasresorts.com
Ivonne joined Velas Resorts in 2015. She worked as a Group Specialist in the Corporative Contact Center; later in 2017, she was promoted to Grand Velas Los Cabos resort as Groups and Conventions Auditor. Since 2018 she is proudly in charge of the same department at Grand Velas Riviera Maya.
Tony Raviela is the Director of Groups at Grand Velas, where he excels in creating exceptional group experiences. With years of expertise in luxury hospitality, he leads strategic sales and event planning, ensuring seamless execution. His deep understanding of the industry and passion for service make him a key player in delivering outstanding events at one of the world's top resorts.