At Velas Resorts Meetings & Incentives, we know that exceptional experiences begin with exceptional people. That's why we're thrilled to welcome Chris Herzberg as International Senior Sales Director – Northeast US, a seasoned professional whose blend of global perspective, strategic insight, and heartfelt hospitality brings something truly special to the table.
With over 30 years in the industry, Chris has led more than 400 program operations across 60 countries, partnering with some of the most respected names in Incentive and Meeting planning—Maritz, ITA Group, and One10 Marketing, to name a few. His journey started on the front drive of The Ritz-Carlton, and it's taken him from luxury properties to boardrooms of Fortune 500 companies, always with one goal in mind: to deliver experiences that resonate long after the final applause.
What sets Chris apart isn't just the accolades—Northstar Meetings Group's Motivation Masters Award, five-time ITA Group Leader of Excellence, or his CITP designation from SITE—it's his unwavering belief in people. He's a mentor at heart, a champion of creative thinking, and a leader who elevates not just programs, but the teams behind them.
His connection to Mexico is both personal and professional. "I've always loved Mexico—especially the people, who take pride in their craft and know this industry inside out," he shares. That admiration is mutual, and his arrival marks not just a geographic expansion, but a meaningful alignment of values and vision.
Chris's presence enhances our reach in the Northeast US, reinforcing our commitment to bringing personalized, purpose-driven experiences to every client touchpoint. In a landscape where excellence is the baseline and creativity is currency, his expertise offers a powerful edge.
Chris lives in West Des Moines with his wife Nancy and a wonderful family that inspires him every day. Beyond the world of events, he enjoys traveling, staying active, and spending quality time with loved ones—reminding us that behind every outstanding professional, there's a human story that brings its own kind of value.
We invite you to get to know Chris and join us in welcoming this new chapter—one where his passion, strategic vision, and leadership will help shape the future of Velas Resorts Meetings & Incentives.