An IMEX appointment may last only a few minutes, yet the value of that exchange depends on everything behind it: market knowledge, client history, operational fluency, destination perspective, and the ability to understand what a planner is really trying to solve.
That human expertise will define Grand Velas Resorts' presence at IMEX America 2026.
The show brings the global business events industry together in one of its most concentrated environments for sourcing, learning, and relationship-building. For Grand Velas, the opportunity is to meet planners with the right context. What Mexico can offer, how ultra-luxury hospitality supports complex programs, and how the portfolio can respond to a specific brief with confidence.
A team built around planner realities
The Grand Velas Resorts Meetings & Incentives team brings together solid experience in luxury hospitality, hotel operations, catering, travel technology, regional sales, and long-term client development.
Expert planners look for deep perspective and a partner who understands the consequences of each recommendation, and we are pleased to share the team that will lead the conversation at Booth #F641 during IMEX America 2026:
Cynthia Kunz, Senior Global Sales Director, West US and Canada, connects commercial strategy with the realities planners manage every day: business objectives, creative development, service expectations, destination positioning, and the relationships required to successfully bring complex groups to Mexico.
Susan Hinfey, Senior Regional Sales Director for the Northeast US and Arizona, brings more than two decades of luxury hospitality sales experience, including leadership roles at The Ritz-Carlton and Auberge Resorts Collection. Her background gives her a refined understanding of high-touch audiences, where discretion, pacing, culinary standards, and anticipatory care shape the perception of value.
Barb McCoy, Senior Regional Sales Director, Central US, brings more than 25 years of experience across luxury hospitality, catering, operations, and travel technology, with experience at Rosewood, Starwood Hotels & Resorts, The Ritz-Carlton, and Sabre Hospitality. Her perspective connects the commercial promise with the operational systems required to deliver it.
David Berzofsky, Senior Regional Sales Director, Southeast US, has more than 30 years of experience in the global luxury sector. His work in strategic sales leadership, high-value partnerships, and measurable outcomes gives planners a perspective shaped by premium clients and evolving group expectations.
Eloisa Pérez, Regional Sales Manager West US and LATAM, brings more than 12 years of experience across Tour & Travel, customer service, and MICE. Since joining the Meetings & Incentives division in 2013, she has built relationships throughout Latin America while connecting regional market knowledge with the possibilities of the Grand Velas portfolio.
Aldair Hernández, Lead Junior Sales Manager, West US, brings more than 8 years of hospitality experience and has been part of Velas Resorts since 2020. Working closely with the U.S. sales team, he combines attentive client support with the attention to detail and customization required to translate individual program needs into tailored group experiences across the Grand Velas portfolio.
Together, the team offers experienced judgment around how a program should take shape.
Portfolio conversations with purpose
Grand Velas Los Cabos, Grand Velas Boutique Los Cabos, Grand Velas Riviera Maya and Grand Velas Riviera Nayarit each bring a distinct expression of luxury hospitality. The stronger conversation begins with the planner's objective, then evaluates which environment will help the group focus? Where will the destination feel most meaningful? What kind of rhythm will protect the program's most important moments? Which setting gives the host organization the right balance of privacy, impact, and ease?
These are the questions that turn a portfolio conversation into a strategic one. They also reflect the experience behind the Velas Resorts legacy with more than 35 years of creating hospitality experiences in Mexico, grounded in a strong understanding of service, place, and guest expectations.
The booth, a strategic brand environment
At IMEX, the Grand Velas booth is a visible expression of the year-round efforts of the talented Corporate Marketing Team. Thoughtful design, atmosphere, spatial flow, imagery, and messaging are part of the strategy developed to communicate the portfolio's ultra-luxury standard before the first appointment begins.
Seasoned planners notice the smallest of details. A booth must convey scale, refinement, and service culture with the same clarity as the experience itself. The Marketing Team shapes that first impression so each conversation begins with a strong sense of place, purpose, and brand credibility.
The booth also becomes a listening environment where planner questions reveal how clients define value, destination depth, and the expectations that shape future meetings and incentives.
The expertise behind the experience
Complex group programs still depend on the art of interpreting nuance. Yes, technology can support sourcing and data can guide decisions, yet the success of a luxury meeting or incentive often rests on judgment, knowing what will protect the objective, where risks may appear, and which details will define the guest experience.
At IMEX America 2026, the Grand Velas presence will be shaped by the same intention that defines our meetings and incentives work. Thoughtful design, experienced people, and a clear understanding of what luxury hospitality can make possible. If you are planning to attend the show in Las Vegas, we invite you to visit Grand Velas Resorts at Booth #F641, meet the team behind the experience, and discover how the portfolio can support your next gathering in Mexico.