The Meetings, Incentives, Conferences, and Exhibitions (MICE) sector is experiencing a profound transformation. In a world increasingly affected by social disconnection and loneliness, the call for in-person events is more urgent than ever. As the IMEX Impact 2.0 report highlights, events are no longer just about economic return or brand-building; they are essential for repairing our social fabric.
This shift requires event professionals to move beyond traditional logistics and become architects of well-being. In this note, we'll delve into the new metric of success, Return On Relationships (ROR), and provide you with all the details for connecting with the Velas Resorts team at IMEX 2025 from October 7th to 9th.
The new metric of success: Return On Relationships (ROR)
While traditional metrics like ROI remain essential, the industry is now focused on a new measure of success: Return On Relationships (ROR). Research indicates that employees who feel a sense of connection at work are seven times more likely to be engaged and perform more effectively. This highlights the immense power of in-person events to combat workplace loneliness and reignite human creativity. The strength of these relationships is a key indicator of success, as it fosters trust that leads to greater brand loyalty and improved client retention.
Velas Resorts: Destinations for genuine connection
At Velas Resorts' properties, we have long embraced this philosophy, understanding that the true power of an event lies in its ability to foster fulfillment and create meaningful relationships. We are committed to designing experiences that prioritize psychological safety, engagement, and a sense of belonging. By curating every detail, from bespoke check-ins to tailored wellness workshops, we create an immersive environment where attendees can rediscover the joy of meeting face-to-face and simply being human in a shared space. Our unique approach goes beyond a simple transaction; it builds genuine connections that inspire and transform.
Let's connect at IMEX 2025 Las Vegas
We invite you to discover how Velas Resorts can help you design an event that redefines success. Juan Vela, CEO of Velas Resorts, along with our Sales Directors, will be attending IMEX 2025 Las Vegas, and we'd love to meet you. Join our dream team at booth D2701 to discuss your upcoming projects and explore the possibilities.
Cynthia Kunz
Senior Global Sales Director
West Coast US & Canada
ckunz@velasresorts.com
Mauricio Patiño
Senior Regional Sales Director
Southeast US
mpatino@velasresorts.com
Chris Herzberg
Senior International Sales Director
Northeast US
cherzberg@velasresorts.com
Aldair Hernández
Junior Sales Manager
West US
ahernandezr@velasresorts.com
Eloisa Pérez Valencia
Group Sales Manager
West US
eperez@velasresorts.com
Pedro Luna
Sales Director
Edith Zepeda
T&T Groups Sales Executive
salesexecutivelc@velasresorts.com
We look forward to seeing you in Las Vegas and helping you craft an event that your team will never forget.