Velas Resorts is pleased to announce the appointment of David Berzofsky as the Senior Regional Sales Director for the Southeast United States. Effective February 18th, 2026, Berzofsky joins the Meetings & Incentives leadership team, where his extensive proven track record in the ultra-luxury sector will be instrumental in expanding the brand's footprint across this high-growth market.
A distinguished legacy in high-end hospitality
With a career spanning over three decades, David Berzofsky brings a wealth of expertise in managing high-profile accounts and nurturing elite client relationships. Most recently, he served as Director of Sales at The Ocean Reef Club, an exclusive Florida enclave renowned for its uncompromising service and sophisticated membership.
His professional journey is further highlighted by a formidable 15-year tenure with The Ritz-Carlton Hotel Company. During this time, Berzofsky was honored with 11 consecutive Golden Circle Awards—the brand's most prestigious recognition for sales excellence. Beyond accolades, he was a visionary architect within the Global Sales Team, where he successfully established a Business Development division and elevated nearly 50 key accounts to premier status, significantly enhancing brand equity in fiercely competitive markets.
Elevating the Meetings & Incentives experience
The addition of Berzofsky underscores Velas Resorts' dedication to providing bespoke solutions for the corporate and incentive sectors. Reporting to Cynthia Kunz, Senior Global Sales Director of Meetings & Incentives, David will focus on cultivating high-value partnerships that align with the collection's award-winning standards in Mexico.
"David's profound understanding of the luxury landscape and his intuitive approach to client engagement make him an exceptional addition to our team," states Cynthia Kunz. "His appointment reflects our commitment to fostering meaningful, long-term connections within the Southeast U.S. region."
Strategic vision and market expansion
In his new capacity, Berzofsky will lead the sales strategy for the Southeast, a territory vital to the brand's growth. His leadership will focus on:
- Strategic market: Identifying and securing partnerships with elite corporate and incentive planners.
- Bespoke Meetings & Incentives solutions: Developing tailored event concepts that leverage Velas Resorts' world-class infrastructure.
- Brand stewardship: Collaborating with the global team to ensure the brand's signature "emotional luxury" is reflected in every corporate gathering.
The Velas Resorts standard
Renowned for its Forbes Travel Guide 5-Star ratings, AAA Five Diamond accolades, and Michelin-Star restaurants, Velas Resorts offers an unparalleled canvas for high-impact events. From state-of-the-art convention centers to culinary experiences, the portfolio is designed to exceed the expectations of the most discerning meeting planners.
Under David Berzofsky's guidance, Velas Resorts is poised to further elevate its reputation as the preferred partner for organizations seeking extraordinary, world-class events in the Mexican Pacific and Caribbean.
Contact Information:
David Berzofsky
Senior Regional Sales Director, Southeast U.S.
Meetings & Incentives
Email: dberzofsky@velasresorts.com